simply and effectively.
Time to change the world. Initially used by soldiers, strategy has worked its way into the business arena helping companies improve how they position themselves, advance and innovate. Strategy is a process of analysis, measuring, and making rational decisions on the best routes forward. The test of a strong strategy is whether it’s logical, feasible and whether it’s ‘right’. All of our projects lead with strategy to build a foundation before we execute.
A juxtaposition to strategy, creativity lives in the domain of artists, inventors, engineers and authors. Design is more intuitive; working through a process of trial and error, it’s about imagining and creating things. Design is led by feeling the way forward step by step, rather than aiming at a final destination. The constraints of critical thinking are removed and a more ‘why not?’ approach is adopted. Creative success is the measured by looks and its ability to work well. At Lobo we always make things look beautiful and work effectively.