Winchester Pregnancy Crisis Centre
Bringing a caring service into a responsive age.
Strategic Direction . Digital design
Leading a caring and supportive pregnancy advice centre into a responsive digital age.
Winchester Pregnancy Crisis Centre have been caring for families and women who have faced an unplanned pregnancy, or those needing help following a stillbirth, miscarriage or abortion for over 25 years. They are a rock of support in Winchester but were struggling with a lack of knowledge of their existence. In 2018 we felt very privileged to help lead them into a greater digital presence with the design of a responsive website to improve their presence.
Without any digital data to review we turned to the counselling team to understand the needs of the new website. As they have constant interaction with families and women who want their service this was a clear starting point. We understood there were three objectives for the website to achieve, provide contact details with immediacy, showcase a calm and caring nature of the charity, and provide the ability for supporters to give donations helping the charity continue. These objectives became out focus for success in the design.
So. We kept it simple. Sticking to a one page website we promoted the ability to contact the centre 24/7 no matter the issue or need. Also, the importance of encouraging women and families to reach out was high; displaying the right information quickly helped with this encouragement as it removed the worry that someone didn’t need to “bother” the centre. We also helped enable the brand for a brighter digital future by tweaking their logo into a flatter and more flexible design. This was then reflected onto the website to firmly establish WPCC in the minds of those it encounters and supports.