The importance of improving the e-commerce experience for your users

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Every product brand now seems to have an E-commerce website. It is now easier than ever for businesses to reach their target markets, regardless of the locality. Amazon.com and eBay have become the largest global e-commerce websites based on this factor alone. However, for new businesses that are just tapping into e-commerce, there are certain challenges that they need to overcome.

Among them, the biggest happens to be the e-commerce experience that they are offering to their users. The user experience. UX is deeply linked with the web design of an e-commerce store. Consumers always want to feel like they are the sole focus of the business. If you don’t perfect your web design and user experience, your consumers could be driven away by even the slightest of inconveniences.

It’s not just consumers having a preference to be “spoilt” by businesses here. The user experience and web design play a crucial role in highlighting the branding, affecting the sales and building consumer loyalty. The following are a few more reasons which highlight the importance of improving the e-commerce experience for your users. Here are some tips to help you do this.

It’s all about personalisation

Since 2017, personalisation of the user experience has become the main focal point of an e-commerce store. Users want to visit a website and have it accommodating to their tastes, preferences and shopping habits. The web design should reflect this desire allowing them receive a user experience that is catering to them specifically.

A great example of a retail brand championing this is Thread.com. Using an initial sign up process, guiding you through a simple selection of what clothes you like to wear and when, it’s intelligent algorithm will generate the best matched clothes for you, from 100s of stores, at the prices you like, and in your sizes.

With so many e-commerce websites, it’s the little things like this in your web design that act as the major differentiating factor for success, drawing more users to your e-commerce store. Personalisation has slowly begun to take a bigger role, so any web design ignoring this opportunity immediately puts you at a disadvantage.

Synonymous with convenience

A major impacting factor behind the popularity of e-commerce stores is the convenience they offer. It minimises the need for waiting in long lines, dealing with crowds, or finding their favourite products out of stock. Users enjoy the convenience that e-commerce stores introduce and their web design needs to reflect this factor.

There are products out there to help large retailers with their in store customers, such as Nextail, but they are only, really, accessible to the larger retailers with 20 store locations or more.

This need for convenience can be seen in the fact that most people use their smartphones to access stores. Laptops and PC usage is slowly shrinking with each passing year. You need to make sure that your web design reflects this mobile usage improving convenience and experience.

Gives an impression of your business

Consumers massively consider the web design when they’re trying to get an impression of the business. The colours of the page, the logo, the fonts, the layout, the styling and other aspects of the web design are scrutinised.

With old-fashioned web designs, outdated, or quickly mocked up WIX websites, you’re not going to attract buyers to your e-commerce store. Consider the web design of big brand e-commerce stores such as Cartier, Nike, Apple and more. These brands reflect opulence, luxury and exclusivity and their web design offers this feeling to the consumers. A business needs to reflect their products in the design of their website.

So, put simply

By focusing on the web design, you can enhance the e-commerce experience for your users and see the difference it makes in improving customer loyalty, sales and more.

If you would like to talk more about your brand or other things you may need advice on in your business, don’t hesitate to call us on drop us an email.

Jacob Dilley