How does an interactive web design improve customer interaction?

Interactive and responsive website design in UK - Lobo Creative, Dorset UK, Creative Design Studio.jpg

Over the years, the websites have definitely changed. Interactive web designs are not just a fad to make you look cool and stand out from the competition anymore; they also play a huge role in the buying journey of your customers.

Around 70% of your customers rely on online ordering. Furthermore, around 90% of all customers expect to find interactive components on websites which add value to their shopping experience. It’s not just about the website. Data shows that 76% of all users who visit the website will also drop by the business’s physical offices in the next 24 hours.

So, how does an interactive web design increase your customer interaction? Let’s have a look at the following:

It helps to build a connection

Your customers want to connect with the business on a personal level. Almost all customers who choose to shop with a business do so because they support the message and goals of that business. You get to build a connection when you use an interactive design because you’re adjusting to your customers patterns and movements throughout your site.

Your website is also giving out a positive message here. Instead of coming off as “This is our product, buy it!” you’ll now be like, “Hey, we think you like our products, want to buy some?” It shows an attentiveness to your customers’ wants and needs.

It helps increase your conversion rate

There’s no doubt about it. Your conversion rate definitely increases when you have an interactive web design. For starters, this format allows you greater flexibility in connecting with your target audience. Accessibility also increases because they are now using mobile devices like smartphones and tablets or laptops and computers to visit your website.

The use of tools like live chat features also builds trust and can increase customer satisfaction. It’s easy to see that you’ll be able to get more sales in this manner.

It helps add an element of personalisation

Personalisation is playing a larger role and large role in digital experiences. Your web design needs to reflect this. It also ensures that you’re able to customize your services according to their wants and needs. For example, some brands make use of interactive quizzes that a customer can take.

Not only are these quizzes fun, but the results are also products from the brand’s inventory that were picked out based on the client’s preferences as exhibited in their quiz answers. Even if you don’t offer interactive quizzes, just showing that you remember the customer and their preferences will go a long way to increase personalisation of your services.

It helps create a healthy cycle

One of the most interesting and organic things about interactive web design is that it also impacts your brand’s visibility on the Google algorithm. Google notes how long customers are spending on your website, and the greater the interactivity of your website the longer they spend. Google sees this and thinks that you clearly have something important to say and will raise you up the ranks.

It also pays attention to the following:

+ The dwell time on the website – Customers who stay for longer on the site
+ Reduction of the bounce rate – Customers that leave without clicking on any page
+ Traffic generation – This relates to traffic generated from shares, recommendations and more

Based on this, Google will rank your website higher.

So, if you feel you have an amazing product, but not getting any online sales traction have a rethink of your website. Is it encouraging people to interact or merely displaying information? It’s not worth sitting back and thinking people will just read your website, introduce a more interactive design and you’ll start seeing the benefits.

We can help with this. With the likes of Why Digital, Cold Banana, Performance + Recovery and the countless other websites we’ve created, we know our way around quality design and how to truly engage target audiences.

If you would like to talk more about your brand or other things you may need advice on in your business, don’t hesitate to call us on drop us an email.

Jacob Dilley